When I started working with Gruden, the first task was to help with resolving their rebrand. They had the same look for many years and the evolution of the original logo’s tablets made no sense to Gruden’s customers. It was a great opportunity to reposition them in the market.
So we dissolved the tablets, created a fresh logo, colour palette and type hierarchy that could translate across digital and traditional media. The colours represent the different departments of Gruden, giving each area a voice. The style was to be very simple, highly visual, consistent and warm in tone. The structure was designed to be easily updated and look great on any device, with a modular system that adjusts to screen sizes.
The final website is still in development (one’s own work always comes second to providing solutions for your customers) however, you can see some initial brand application on their holding page.
RoleArt Director & Designer
TypeBranding, Interactive, Social Media, Print