Wiggletime

Case study

‘WiggleTime’ is The Wiggles’ interactive online world, designed specifically for preschool children with an emphasis for learning through play.

As UNICEF Goodwill Ambassadors, they later requested a visual ‘bonus’ to children & parents who made a donation to UNICEF through their subscription. My idea was a game that enabled children to design their own treehouse to feature in their backyard in ‘Wiggletime’. Once the house was complete, the characters animated to teach children various environmental and humanitarian messages. It had to engage children of different ages, abilities, and cultures from around the world.

‘WiggleTime’ was later nominated for an AMIA award for The Farm Digital.